Internal Communication in Times of Crisis

The perfect handbook for anyone trying to understand the role of internal communication in a crisis. The frameworks outlined will help anyone in an organisation navigate a crisis - communication professional or not.
While there is no one size fits all for a crisis, the book captures many of the nuances that need to be considered for leaders when it comes to maintaining relationships with employees.
This book is a great blend of academic theory, practical experience and frameworks you can apply straight away.

The practicality of Alison Arnot's approach - backed by deep personal experience - shines through, covering all the key elements of effective crisis comms: from crisis categorisation, internal audience understanding and strategy to content creation, channel selection, leadership communication, internal listening and self-care.

'Internal Communication in Times of Crisis' will be invaluable in encouraging practitioners to think more strategically about the internal elements of their crisis comms, while providing practical, meaningful tools for putting that strategy into action.

Drawing on current and recent writings, Alison's own real-life experiences and interviews with practitioners, she provides a framework for understanding how crises develop inside organisations and ideas on how to respond when the worst happens. The book explores preparation, explains how the internal communicator's audience insight comes into play and works though the stages of an unfolding event.

This beautifully written book is packed full of useful suggestions and ideas which experienced and novice practitioners alike will value.

Alison offers clear, actionable insights, helping internal communicators navigate the challenges of crisis communication at every stage - from preparation and response to recovery.
What sets this apart is Alison's 7S framework that starts with people's core needs and expands to support the organisation as the crisis evolves. It's a structured, people-first approach that helps communicators lead with clarity, empathy, and confidence in times of uncertainty. This book is more than a guide; it empowers internal communicators to be strategic, responsive, and resilient when it matters most.