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Internal Communication in Times of Crisis
How to secure employee trust, support and advocacy in crisis situations
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About the book
How can senior leaders leverage internal communication to steer their organizations confidently through crisis?
Internal Communication in Times of Crisis is a strategic, authoritative guide designed for executives responsible for safeguarding organizational reputation and resilience. Author Alison Arnot provides tools and data-driven frameworks to help you lead effective internal communication that supports and empowers employees and accelerates organization recovery.
You'll learn how to:
- Apply strategic models to align communication with crisis objectives and leadership goals
- Utilize expert insights to address diverse crisis scenarios with tailored approaches
- Implement governance practices that prioritize employee safety, support and engagement
- Measure communication impact using data-led evaluation techniques
- And learn from expert insights that demonstrate effective crisis communication in action
Equip your leadership with the frameworks and skills necessary to deliver results, build trust and ensure organizational stability during turbulent times.
Themes include: Crisis communication strategy, internal communication, leadership, governance, employee engagement, data-driven evaluation, organizational resilience
About the authors
- In the chaos of crisis, it is easy to default messaging focused on external audiences - press conferences, media statements, social media updates, etc. What Internal Communications in Times of Crisis reminds us of is that some of the most critical conversations must first happen inside the organization. Internal audiences are too often an afterthought, yet they are the lifeblood of clarity, consistency, and trust. This book is a must-read for any communicator or leader who understands that employees are not just recipients of information - they can be trusted voices, steady hands, and powerful advocates when they are informed, empowered, and valued. If you are looking to level-up your crisis communications response from the inside out, start here.
- Benjamin Morgan, M.A. Principal, Centre for Crisis & Risk Communications
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