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Internal Communication in Times of Crisis

How to secure employee trust, support and advocacy in crisis situations

Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
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EAN: 9781398620599
Edition: 1
Published:
Format: 234 x 156
240 pages

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About the book

How can senior leaders leverage internal communication to steer their organizations confidently through crisis?

Internal Communication in Times of Crisis is a strategic, authoritative guide designed for executives responsible for safeguarding organizational reputation and resilience. Author Alison Arnot provides tools and data-driven frameworks to help you lead effective internal communication that supports and empowers employees and accelerates organization recovery.

You'll learn how to:
- Apply strategic models to align communication with crisis objectives and leadership goals
- Utilize expert insights to address diverse crisis scenarios with tailored approaches
- Implement governance practices that prioritize employee safety, support and engagement
- Measure communication impact using data-led evaluation techniques
- And learn from expert insights that demonstrate effective crisis communication in action

Equip your leadership with the frameworks and skills necessary to deliver results, build trust and ensure organizational stability during turbulent times.


Themes include: Crisis communication strategy, internal communication, leadership, governance, employee engagement, data-driven evaluation, organizational resilience

About the authors

Alison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.
  • In the chaos of crisis, it is easy to default messaging focused on external audiences - press conferences, media statements, social media updates, etc. What Internal Communications in Times of Crisis reminds us of is that some of the most critical conversations must first happen inside the organization. Internal audiences are too often an afterthought, yet they are the lifeblood of clarity, consistency, and trust. This book is a must-read for any communicator or leader who understands that employees are not just recipients of information - they can be trusted voices, steady hands, and powerful advocates when they are informed, empowered, and valued. If you are looking to level-up your crisis communications response from the inside out, start here.
  • Benjamin Morgan, M.A. Principal, Centre for Crisis & Risk Communications

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