0 Items:

Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

xxlarge_9781398620599

Internal Communication in Times of Crisis

How to secure employee trust, support and advocacy in crisis situations

Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
EAN: 9781398620599
Edition: 1
Published:
Format: 234 x 156
240 pages

FREE UK and US delivery

Bulk buying for your team?
Contact us for exclusive discounts!

About the book

Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery.

Internal Communication in Times of Crisis
will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care.

Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers all aspects of internal crisis communication. This book explains how to meet a full range of human and organizational internal crisis communication needs as you take a forward-looking approach to keeping employees safe, supported and enabled amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and inspire them to connect, collaborate and advocate for the organization as you negotiate the path to recovery.

Using a mix of theory, practical examples and expert insights, this book helps you understand the different approaches required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.

About the authors

Alison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.
  • In the chaos of crisis, it is easy to default messaging focused on external audiences - press conferences, media statements, social media updates, etc. What Internal Communications in Times of Crisis reminds us of is that some of the most critical conversations must first happen inside the organization. Internal audiences are too often an afterthought, yet they are the lifeblood of clarity, consistency, and trust. This book is a must-read for any communicator or leader who understands that employees are not just recipients of information - they can be trusted voices, steady hands, and powerful advocates when they are informed, empowered, and valued. If you are looking to level-up your crisis communications response from the inside out, start here.
  • Benjamin Morgan, M.A. Principal, Centre for Crisis & Risk Communications

Bulk buying for your team?
Contact us for exclusive discounts!

FREE UK and US delivery (more info)
Kogan Page GPSR

Bulk buying? Contact us for exclusive discounts!

Get exclusive insights and offers

For information on how we use your data read our privacy policy

EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR



Subscribe for inspiring insights, exclusive previews and special offers

For information on how we use your data read our privacy policy