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Ethical AI in Marketing
Aligning Growth, Responsibility and Customer Trust
Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.
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EAN: 9781398622296
Edition: 1
Published:
Format: 234 x 156
288 pages
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About the book
How can you harness AI in marketing while building trust and delivering lasting results?
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.
Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight
From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.
Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
About the authors
Nicole M. Alexander is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Nielsen China. She holds an MSt in AI Ethics and Society from Cambridge and an Executive MBA from TRIUM, and divides her time between New York City and Mexico City.
Table of contents
- Chapter - 00: Introduction
- Section - ONE: Foundations of Ethical AI in Marketing
- Chapter - 01: Ethical AI in Modern Marketing
- Chapter - 02: Defining Ethical AI Principles for Marketing
- Chapter - 03: Human-Centered AI in Marketing
- Section - TWO: Turning Principles into Practice
- Chapter - 04: Navigating the Challenges and Seizing Opportunities
- Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit
- Section - THREE: Building Consumer Trust Through Ethical AI Marketing
- Chapter - 06: Consumer Trust and Perception of AI in Marketing
- Chapter - 07: Ethical Consumer Engagement in AI Marketing
- Chapter - 08: Governance and Oversight in Ethical AI Marketing
- Section - FOUR: Leading with Integrity and Future-Proofing Marketing
- Chapter - 09: Cultivating a Culture of Ethics
- Chapter - 10: The Evolving Landscape of AI Tools and Applications
- Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies
- Chapter - 12: Conclusion: A Call to Action for Ethical Leadership
Reviews
Jessica Gates, Chief Marketing Officer, North America & EVP, Ipsos
For marketing leaders stepping into the AI revolution, Ethical AI in Marketing offers a transformative method. Alexander delivers strategic clarity that empower brands to lead with integrity, fostering lasting customer relationships. This book will significantly reshape how you think about and leverage AI.
Aleksandra Przegalinska, Associate Professor and VP of Innovations and AI, Kozminski University
This book is a must-read for anyone navigating the evolving crossroads of AI, marketing and ethics. It doesn't just explain the rise of AI in marketing-it confronts the moral complexity that comes with it. As someone immersed in the world of generative AI and human-AI collaboration, I found this work both timely and essential. Nicole Alexander doesn't settle for surface-level discussions or blanket solutions-instead, she offers a grounded, practical guide that empowers marketers to innovate responsibly and with integrity.
Megan Fairchild, Innovation Lead for Digital Natives, Microsoft
Ethical AI in Marketing is a powerful and timely guide for anyone navigating today's business landscape. With clarity and authority, she blends compelling storytelling with practical frameworks, offering actionable insights that extend beyond the marketing realm. This book calls on startups and global enterprises to lead with integrity and intention-reframing ethics not as a constraint, but as a catalyst for innovation. Essential reading for any leader committed to building trust and shaping the future of AI responsibly.
Mohamed Elsharkawy, Global Brand Vice President and Head of China Beauty & Wellbeing Marketing, Unilever
Smart, grounded and real - Ethical AI in Marketing is a reminder that if we want to build brands people trust, we need to lead with humanity, not just technology. Nicole shows us that ethics and innovation aren't opposites; they're the future of great marketing.
Arlene Ang, Managing Director, Google Customer Solutions, Google
The ascent of AI offers marketers unprecedented opportunities for customization and scale, yet it also demands a steadfast commitment to ethical and accountable practices for true brand success. This indispensable book provides marketers with actionable insights and practical tips, ensuring they champion ethical marketing in the age of AI. It is a crucial read for all marketers aiming to cultivate the right values for sustainable and impactful growth.
Leesa Soulodre, Founder & Managing General Partner, R3i Capital
Alexander distills today's most complex ethical challenges into a clear, strategic path for responsible innovation. This book is more than guidance-it's a competitive blueprint for marketers who want to lead with both impact and integrity in the AI age.
Shingai Manjengwa, AI Education and Development, Talent and Ecosystem, Mila Quebec Artificial Intelligence Institute; Founder, Fireside Analytics Inc
Ethical AI in Marketing is a clear, practical guide for navigating a rapidly evolving AI landscape. In a field crowded with theory and hype, Nicole offers a refreshing and actionable approach to ethical AI implementation. This book equips marketing leaders with the frameworks to move from intention to execution, building AI literacy, earning consumer trust and embedding responsibility into marketing practice. A must-read for anyone shaping the future of AI-powered engagement.
Vineet Mehra, Chief Marketing Officer, Chime
This book meets the moment with precision and purpose. With clarity and conviction, Nicole Alexander shows how ethical, inclusive, and growth-minded marketing can, and must, coexist with AI. For CMOs committed to shaping a more human-centered and future-resilient industry, her insights are both timely and transformative.
- For marketing leaders stepping into the AI revolution, Ethical AI in Marketing offers a transformative method. Alexander delivers strategic clarity that empower brands to lead with integrity, fostering lasting customer relationships. This book will significantly reshape how you think about and leverage AI.
- Jessica Gates, Chief Marketing Officer, North America & EVP, Ipsos
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