Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.

Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Publishing partner

EAN: 9781398622296

Edition: 1

Published: 03 Aug 2025

Format: 234 x 156

288 pages

FREE UK and US delivery

Bulk buying for your team?
Contact us for exclusive discounts!

About the book

How can you harness AI in marketing while building trust and delivering lasting results?

Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.

Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight

From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.

Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building

About the authors

Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.

Nicole Alexander

- Chapter - 00: Introduction
Section - ONE: Foundations of Ethical AI in Marketing
- Chapter - 01: Ethical AI in Modern Marketing
- Chapter - 02: Defining Ethical AI Principles for Marketing
- Chapter - 03: Human-Centered AI in Marketing
Section - TWO: Turning Principles into Practice
- Chapter - 04: Navigating the Challenges and Seizing Opportunities
- Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit
Section - THREE: Building Consumer Trust Through Ethical AI Marketing
- Chapter - 06: Consumer Trust and Perception of AI in Marketing
- Chapter - 07: Ethical Consumer Engagement in AI Marketing
- Chapter - 08: Governance and Oversight in Ethical AI Marketing
Section - FOUR: Leading with Integrity and Future-Proofing Marketing
- Chapter - 09: Cultivating a Culture of Ethics
- Chapter - 10: The Evolving Landscape of AI Tools and Applications
- Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies
- Chapter - 12: Conclusion: A Call to Action for Ethical Leadership

Reviews

Jessica Gates, Chief Marketing Officer, North America & EVP, Ipsos

For marketing leaders stepping into the AI revolution, Ethical AI in Marketing offers a transformative method. Alexander delivers strategic clarity that empower brands to lead with integrity, fostering lasting customer relationships. This book will significantly reshape how you think about and leverage AI.

Aleksandra Przegalinska, Associate Professor and VP of Innovations and AI, Kozminski University

This book is a must-read for anyone navigating the evolving crossroads of AI, marketing and ethics. It doesn't just explain the rise of AI in marketing-it confronts the moral complexity that comes with it. As someone immersed in the world of generative AI and human-AI collaboration, I found this work both timely and essential. Nicole Alexander doesn't settle for surface-level discussions or blanket solutions-instead, she offers a grounded, practical guide that empowers marketers to innovate responsibly and with integrity.

Megan Fairchild, Innovation Lead for Digital Natives, Microsoft

Ethical AI in Marketing is a powerful and timely guide for anyone navigating today's business landscape. With clarity and authority, she blends compelling storytelling with practical frameworks, offering actionable insights that extend beyond the marketing realm. This book calls on startups and global enterprises to lead with integrity and intention-reframing ethics not as a constraint, but as a catalyst for innovation. Essential reading for any leader committed to building trust and shaping the future of AI responsibly.

Mohamed Elsharkawy, Global Brand Vice President and Head of China Beauty & Wellbeing Marketing, Unilever

Smart, grounded and real - Ethical AI in Marketing is a reminder that if we want to build brands people trust, we need to lead with humanity, not just technology. Nicole shows us that ethics and innovation aren't opposites; they're the future of great marketing.

Arlene Ang, Managing Director, Google Customer Solutions, Google

The ascent of AI offers marketers unprecedented opportunities for customization and scale, yet it also demands a steadfast commitment to ethical and accountable practices for true brand success. This indispensable book provides marketers with actionable insights and practical tips, ensuring they champion ethical marketing in the age of AI. It is a crucial read for all marketers aiming to cultivate the right values for sustainable and impactful growth.

Leesa Soulodre, Founder & Managing General Partner, R3i Capital

Alexander distills today's most complex ethical challenges into a clear, strategic path for responsible innovation. This book is more than guidance-it's a competitive blueprint for marketers who want to lead with both impact and integrity in the AI age.

Shingai Manjengwa, AI Education and Development, Talent and Ecosystem, Mila Quebec Artificial Intelligence Institute; Founder, Fireside Analytics Inc

Ethical AI in Marketing is a clear, practical guide for navigating a rapidly evolving AI landscape. In a field crowded with theory and hype, Nicole offers a refreshing and actionable approach to ethical AI implementation. This book equips marketing leaders with the frameworks to move from intention to execution, building AI literacy, earning consumer trust and embedding responsibility into marketing practice. A must-read for anyone shaping the future of AI-powered engagement.

Vineet Mehra, Chief Marketing Officer, Chime

This book meets the moment with precision and purpose. With clarity and conviction, Nicole Alexander shows how ethical, inclusive, and growth-minded marketing can, and must, coexist with AI. For CMOs committed to shaping a more human-centered and future-resilient industry, her insights are both timely and transformative.

For marketing leaders stepping into the AI revolution, Ethical AI in Marketing offers a transformative method. Alexander delivers strategic clarity that empower brands to lead with integrity, fostering lasting customer relationships. This book will significantly reshape how you think about and leverage AI.
Jessica Gates, Chief Marketing Officer, North America & EVP, Ipsos

Quantity

Bulk buying for your team?
Contact us for exclusive discounts!

FREE UK and US delivery
Shipping and handling
Cancellations and returns policy

FREE UK and US delivery (more info)
Kogan Page GPSR

Bulk buying? Contact us for exclusive discounts!

Get exclusive insights and offers

For information on how we use your data read our privacy policy

EU Representative (GPSR)
Authorised Rep Compliance Ltd
Ground Floor, 71 Baggot Street Lower, Dublin, D02 P593, Ireland
www.arccompliance.com
Kogan Page GPSR