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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Alison Bond

Alison Bond is a director of The Halo Works Ltd, a research and insight consultancy specialising in researching and implementing the outcomes and benefits of products and services.

Books by Author

Consumer Insight

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Published: October 2004, Paperback,
EAN: 9780749442927

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