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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Alison Theaker

Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.

Books by Author

Effective Media Relations

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

Published: June 2005, Paperback,
EAN: 9780749443801

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