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About the Author

Anders Parment

Dr. Anders Parment is a research fellow at Stockholm University as well as Senior Lecturer in Marketing, Branding and Marketing Communications. Anders is an established brand and business consultant in the automotive industry, and has dealt with the industry's challenges since the late 1990s from a variety of perspectives.

Anders Parment key customers include Audi, Citroën, Porsche, Saab, Seat, Volkswagen and Volvo in addition to major banks, consultancy, insurance and finance companies, governments, authorities, and professional organisations.


Books by Author

Auto Brand

Auto Brand

Anders Parment

£14.99

Adapt to emerging trends in consumer behaviour to improve profitability in any organisation in the car industry.

Published: January 2014, Paperback,
EAN: 9780749469290

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