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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Anders Parment

Dr. Anders Parment is a research fellow at Stockholm University as well as Senior Lecturer in Marketing, Branding and Marketing Communications. Anders is an established brand and business consultant in the automotive industry, and has dealt with the industry's challenges since the late 1990s from a variety of perspectives. Key customers include Audi, Citroën, Porsche, Saab, Seat, Volkswagen and Volvo in addition to major banks, consultancy, insurance and finance companies, governments, authorities, and professional organizations.

Books by Author

Auto Brand

Auto Brand

Anders Parment


An insightful analysis of how in today's environmentally aware, financially challenging and globalised world leading car brands have survived and thrived, and a strategic guide to future success.

Published: January 2014, Paperback,
EAN: 9780749469290

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