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About the Author

Andy Bryant

Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for entertainment and media companies. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham.

Books by Author

The TV Brand Builders

From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting.

Published: April 2016, Paperback,
EAN: 9780749476687

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