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About the Author

Andy Maslen

Andy Maslen is Managing Director of Sunfish, a writing agency specialising in corporate communications, direct marketing and digital content, plus CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, The Prudential, The Economist, BBC Worldwide, Hamleys, The London Stock Exchange, the RSPB, The New York Times Company and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.

Books by Author

Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

£19.99

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.

Published: March 2015, Paperback,
EAN: 9780749473990

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