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About the Author

Andy Maslen

Andy Maslen is Managing Director of Sunfish, a writing agency specialising in corporate communications, direct marketing and digital content, plus CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, The Prudential, The Economist, BBC Worldwide, Hamleys, The London Stock Exchange, the RSPB, The New York Times Company and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.

Books by Author

Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

£19.99

Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

Published: January 2019, Paperback,
EAN: 9780749483661

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Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

From £16.66

Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.

Published: March 2015, Paperback,
EAN: 9780749473990

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