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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Andy Maslen

Andy Maslen is Managing Director of Sunfish, a writing agency specialising in corporate communications and digital content, and CEO of The Andy Maslen Copywriting Academy, which trains copywriters. A lifetime Fellow of the Institute of Direct Marketing, Andy has worked with The NHS, The Prudential, The Economist, Emap, the DTI, BBC Worldwide, Hamleys, The London Stock Exchange, The British Standards Institution, the RSPB, Time Out, The New York Times Company and PricewaterhouseCoopers. He writes and speaks regularly on copywriting and is a best-selling author.

Books by Author

Persuasive Copywriting

Persuasive Copywriting

Andy Maslen


Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.

Published: March 2015, Paperback,
EAN: 9780749473990

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