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About the Author

Anne-Sophie Bayle-Tourtoulou

Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector. She has worked on various projects in this sector, including product ranges, retailers' own brands, pricing and promotional policies.

Books by Author

Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

From £16.66

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Published: December 2013, Paperback,
EAN: 9780749469276

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