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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Anne-Sophie Bayle-Tourtoulou

Anne-Sophie Bayle-Tourtoulou is Associate Professor of Marketing at HEC Paris. She has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector.  She has worked on various projects in this sector, including product ranges, retailers' own brands, pricing and promotional policies.

Books by Author

Neuromarketing in Action

Neuromarketing in Action

Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc


Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Published: December 2013, Paperback,
EAN: 9780749469276

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