We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



About the Author

Becky Wang

Becky Wang has led digital, brand and data practice in the auto, CPG, financial, digital music, technology and retail categories, employing best-in-class research techniques to underpin strategy for clients including Toyota, P&G, General Mills, Sony, Stand Up To Cancer, Mondalez, Coke Zero, Spotify, AMC Networks, Gilt, Pepsi, Voyce, Downtown project and Samsung. She ran data strategy, insights and analytics at Droga5, an award-winning New York creative agency, and led the insights and data practice at Saatchi & Saatchi NY, serving as the lead digital strategist on brands such as Olay and Trident.

Books by Author

Creativity and Data Marketing

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.

Published: January 2017, Paperback,
EAN: 9780749477240

Read more