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About the Author

Becky Wang

Becky Wang has led digital, brand and data practice in the auto, CPG, financial, digital music, technology and retail categories, employing best-in-class research techniques to underpin strategy for clients including Toyota, P&G, General Mills, Sony, Stand Up To Cancer, Mondalez, Coke Zero, Spotify, AMC Networks, Gilt, Pepsi, Voyce, Downtown project and Samsung. She ran data strategy, insights and analytics at Droga5, an award-winning New York creative agency, and led the insights and data practice at Saatchi & Saatchi NY, serving as the lead digital strategist on brands such as Olay and Trident.

Books by Author

Creativity and Data Marketing

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.

Published: January 2017, Paperback,
EAN: 9780749477240

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