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About the Author

Benjamin Berghaus

Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St. Gallen (HSG), Switzerland.

Books by Author

The Management of Luxury

Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining unique contributions from the world's foremost thought-leaders…

Published: September 2014, Hardback,
EAN: 9780749471668

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