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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Benjamin Berghaus

Benjamin Berghaus is Manager of the 'Research Program for Luxury Brands' at the Institute of Marketing of University of St.Gallen (HSG), Switzerland.

Books by Author

The Management of Luxury

With unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale.

Published: September 2014, Hardback,
EAN: 9780749471668

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