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About the Author

Beth Rogers

Beth Rogers, BA, MBA, FCIM, PhD, PFHEA, is recognised internationally for her contribution to sales education. She was part of the original Cranfield research team on key account management in the 1990s, and has shared her expertise with companies and educational institutes across a variety of sectors and geographies including the USA, China, South Africa and Europe.

Formerly a business development manager in IT, Beth Rogers pioneered sales teaching methodology at Portsmouth Business School. She chaired the project board which developed National Occupational Standards for sales in the UK. She is a director of two organisations, and writes articles for business magazines on sales topics.

Books by Author

Malcolm McDonald on Key Account Management

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

Published: August 2017, Paperback,
EAN: 9780749480776

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