- Knowledge Portal
- Online Courses
- Accounting, Finance & Banking
- Business & Management
- Digital & Technology
- Human Resources, Learning & Development
- Kogan Page Inspire
- Logistics, Supply Chain & Operations
- Marketing & Communications
- Risk & Compliance
- Skills, Careers & Employability
- About Us
- View All Books
- View All Series
- View All Authors
About the Author
Bev Burgess is an accomplished marketer and businesswoman. Her background includes senior roles at British Gas, Epson and Fujitsu. As managing director of ITSMA (Information Technology Services Marketing Association) in Europe, Bev headed the company's learning and advisory activities in the region, and personally supported companies like Accenture, BT, CSC, Hewlett-Packard, IBM, Microsoft, Orange and Xerox.
Today, as Senior Vice President, Bev Burgess leads ITSMA's Global ABM Council, and delivers consulting and training to companies around the world which are designing, developing and implementing ABM programmes. Bev is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, and has served as an international trustee.
Books by Author
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
Published: March 2017, Paperback,