We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967

About the Author

Bev Burgess

Bev Burgess is an accomplished marketer and businesswoman. Her background includes senior roles at British Gas, Epson and Fujitsu. As managing director of ITSMA (Information Technology Services Marketing Association) in Europe, Bev headed the company's learning and advisory activities in the region, and personally supported companies like Accenture, BT, CSC, Hewlett-Packard, IBM, Microsoft, Orange and Xerox. Today, as Senior Vice President, Bev leads ITSMA's Global ABM Council, and delivers consulting and training to companies around the world which are designing, developing and implementing ABM programmes. Bev is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, and has served as an international trustee.

Books by Author

A Practitioner's Guide to Account-Based Marketing

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.

Published: March 2017, Paperback,
EAN: 9780749479893

Read more