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About the Author

Chris Berry

The late Chris Berry worked as a marketing manager in industrial products and also in selling consumer goods. As a marketing consultant he worked extensively in the UK and in Central Europe, where much of his work has focused on development of small businesses in Hungary. His local government work in the UK involved establishing Tottenham Business Development Centre and bringing ERDF money into North-East London. He lectured in Marketing at London Guildhall University, where he produced teaching videos with Paul Smith on a variety of Design Management topics, and he was on-screen presenter for the Marketing Multimedia Consortium.

Books by Author

Strategic Marketing Communications

This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications…

Published: July 1999, Paperback,
EAN: 9780749429188

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