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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Christian Mikunda

Dr Christian Mikunda, internationally acclaimed dramatist, guru, psychologist and trend scout, specializes in advising companies worldwide on mood management in public spaces. Today he works with teams involving some of the world's most influential architects.

Through his consultancy, CommEnt, he advises TV stations, shopping malls, hotel chains, museums, branded product manufacturers and city centres. He lectures at the University of Vienna.

Books by Author

Brand Lands, Hot Spots and Cool Spaces

Mikunda shows marketers how to successfully establish an emotional bond with customers by linking the desire for entertainment with emotion - it is necessary to put customers in the right mood to make…

Published: March 2006, Paperback,
EAN: 9780749445737

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