We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967

About the Author

Claire Bridges

Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest Managing Directors ever working for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people in the world to hold MSc in Innovation, Creativity and Leadership from City University London, on which In Your Creative Element is based. She also has 20 years of front-line experience working in the creative industries with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS on thousands of creative projects and training over 10,000 people.

Books by Author

In Your Creative Element

In Your Creative Element

Claire Bridges


Based on the periodic table, the book will follow nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.

Published: December 2016, Paperback,
EAN: 9780749477325

Read more