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About the Author

Clare Fuller

Clare Fuller has worked as a brand consultant for more than 20 years. She helped co-found Promise in 2003, with the goal of harnessing the voice and energies of consumers more effectively in the brand-building process. Her clients have included FirstDirect, Visa, Kraft, Virgin, O2, AstraZeneca and Barclays. She has an MBA from the London Business School, as well as a Maths degree.

Books by Author

Brand Together

Brand Together

Nicholas Ind, Clare Fuller, Charles Trevail

From £20.82

Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.

Published: March 2012, Paperback,
EAN: 9780749463250

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