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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Clive Humby

Clive Humby is chairman and founder of leading marketing analysts dunnhumby. He is the chief information architect behind Tesco Customer Management and its segmentation programme. Clive is Visiting Professor, Integrated Marketing, at Northwestern university, Chicago and Industrial Fellow at Kingston University.

Books by Author

Scoring Points

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.

Published: August 2008, Paperback,
EAN: 9780749453381

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