We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

About the Author

Clive Humby

Clive Humby is chairman and founder of leading marketing analysts: dunnhumby. He is the chief information architect behind Tesco Customer Management and its segmentation programme. Clive is Visiting Professor, Integrated Marketing, at Northwestern University, Chicago and Industrial Fellow at Kingston University.

Books by Author

Scoring Points

Scoring Points

Clive Humby, Terry Hunt, Tim Phillips

From £16.66

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.

Published: August 2008, Paperback,
EAN: 9780749453381

Read more