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About the Author

Colin Strong

Colin Strong is a leading UK-based consumer researcher who has worked with a wide range of global brands to help shape their consumer strategies. Consumer data is an essential component of Colin's role, both in terms of using it to drive insight that was once the preserve of surveys and to advise on ways to shape new consumer brand relationships.

Behavioural science runs throughout his research practice, not only to design experimental approaches, but also to guide data analytics. Colin Strong is also a regular speaker at conferences and a contributor to publications and blogs including those of ESOMAR, the Market Research Society, The Huffington Post, Wired, AdMap and Market Leader.