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About the Author

Dale Lovell

Dale Lovell is the Chief Digital Officer at Adyoulike. Adyoulike is the UK's first, and leading, native advertising agency, with over $20M global turnover per year, operating across Europe, Latin America, Australiasia, Middle East, Asia and North America. Dale Lovell also sits on the IAB (Internet Advertising Bureau)'s Native and Content Council in the UK, and is soon to join the IAB US as well. Through the IAB, he leads a number of working groups on specific niche topics. In 2015, Dale was named by the British Interactive Media Association as one of the Hot 100 in recognition for his role championing native advertising in the UK.

Books by Author

Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

Published: October 2017, Paperback,
EAN: 9780749481162

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