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About the Author
Dave Patten
Dave Patten runs his own marketing advisory business which can be reached at www.marketing-taunton.co.uk. He has over 25 years first-hand experience in marketing and finance.
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This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Published: March 2008, Paperback,
EAN: 9780749451455