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Innovation and Best Practice
for Business Success

Established 1967

About the Author

David Doyle

David P. Doyle (MBA, DipM, DipStats, GradMMII) a marketing and management accounting expert, is a visiting professor in management control at the HEC School of Business and in strategic cost control at ESSEC Business School, near Paris. He is also the author of Cost Control (also published by Kogan Page) which has been translated into six languages. He has lived in France since 1975, where his career has spanned roles in trade promotion, advertising, financial and budget control and strategic marketing.

Books by Author

Adding Value to Marketing

Adding Value to Marketing

David Doyle


In Adding Value to Marketing David P Doyle describes techniques to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based…

Published: September 1998, Paperback,
EAN: 9780749421755

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