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About the Author
Having spent nearly two years training as a journalist with the BBC David Sloly was promptly fired on completion of his course for humiliating a politician. The story spread quickly through the industry; David became highly sought after and was quickly snapped up by the UKs first independent radio production company. It is there that he learnt the art of creating content that people valued.
David Sloly's skill at capturing the imagination of an audience was used to great effect in creating award-winning content for Radio, TV and advertising. Some of the brands that he generated original ideas for include Smirnoff, Google and Sony. Some of the channels he worked for include MTV, The BBC (briefly) and Kiss100.
With Ian, David Sloly, wrote Zoom! The faster way to make your business idea happen. David is also a psychotherapist and hypnotherapist which gives him great insight into the human mind. He is particularly interested in behavioural economics, which he now couples with business and marketing with great effect. So, if an employer tries to fire him now, he simply hypnotises them into a state where they drastically increase his salary.
Books by Author
Mash-up! is an inspiring, fun-to-read, practical guide to maximising your competitive edge. Learn how to mix up the different strands of your experience and expertise to make more money, have more fun…
Published: September 2012, Paperback,