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About the Author

Derek Day

Derek Day has 30 years' experience working with brands, most recently as JWT's Worldwide Creative Director for Unilever, responsible for their biggest global brands. In his long career he has worked in virtually all product sectors and won creative and effectiveness awards for his work on Mercedes-Benz, BT, Unilever, Emirates and The Co-operative Bank. His own agency, PartnersBDDH, was formed in 1987 with Leslie Butterfield and was sold in 1998 in a $25 million deal.

Books by Author

Creating Passion Brands

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

Published: September 2005, Paperback,
EAN: 9780749447625

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