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About the Author

Derek E. Baird

Derek E. Baird is a youth digital strategist and educational technologist who has worked with leading youth brands and non-profits around the world. He's published in numerous international journals and led digital youth initiatives for leading media brands including Yahoo!, Facebook, and The Walt Disney Company, where he received the Disney Inventor Award.

Books by Author

The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird


Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

Published: September 2018, Paperback,
EAN: 9780749482480

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