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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Dick Stroud

Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is the UK's leading expert on using interactive channels to communicate with the over-50s market.

Books by Author

The 50 Plus Market

The 50 Plus Market

Dick Stroud


Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological…

Published: March 2007, Paperback,
EAN: 9780749449391

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