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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Dominic Gettins

Dominic Gettins is a highly acclaimed copywriter who has received around 30 awards and citations from D&AD, Cannes, IPA and other advertising bodies including a Gold Medal from the New York Advertising Festival. He has written hugely successful campaigns and his ideas have been adopted by many leading organizations, including the BBC, Microsoft and Argos. He is now Creative Director at Euro RSCG London, one of the world's largest communication consultancies.

Books by Author

How to Write Great Copy

How to Write Great Copy

Dominic Gettins


In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful…

Published: April 2006, Paperback,
EAN: 9780749446635

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