Drew Boyd is a globally recognized expert, thought leader, educator and practitioner in the fields of marketing, innovation, persuasion and social media, based in Mason, OH. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business. He currently serves as Associate Professor of Marketing and Innovation at the University of Cincinnati. He also trains, consults and speaks on the topics of innovation, persuasion, and marketing strategy with companies such as Macy's, Toyota and Procter & Gamble.
Previously, he spent seventeen years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. While at J&J, Boyd earned his first of five patents for a device that makes spine surgery easier. He also founded and directed J&J's acclaimed "Marketing Mastery Program," an internal marketing university benchmarked by companies such as GE, P&G, Kraft and Merck.
Before Johnson & Johnson, Boyd spent 10 years with United Airlines, where he was one of the early pioneers of the strategic partnerships between carriers that led to the creation of the Star Alliance.
He is a former trustee of the Marketing Science Institute, a member of the Product Development and Management Association, American Marketing Association, and an affiliate of the Global Executive Learning Network.