We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



About the Author

Erik Du Plessis

Erik du Plessis is CEO of Millward Brown South Africa and formerly ran his own company, Impact, in South Africa. Both Millward Brown and Impact are well known for their expertise in brand and advertising research. Millward Brown, a global leader in marketing research, is well known for pioneering many of the industry's most innovative research methodologies and techniques to assess and track advertising and brand performance.

Books by Author

The Branded Mind

The Branded Mind

Erik Du Plessis

£24.99

The Branded Mind investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, it…

Published: February 2011, Hardback,
EAN: 9780749461256

Read more

The Advertised Mind

The Advertised Mind

Erik Du Plessis

£18.99

In The Advertised Mind, expert Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking'…

Published: July 2008, Paperback,
EAN: 9780749450243

Read more