Our Products
About Us
- About Us
- View All Books
-
View All Series
- Better Business English Series
- Business Success Series
- Chartered Banker Series
- Confident Series
- Creating Success Series
- Elite Student Series
- HR Fundamentals Series
- Market Research in Practice Series
- Marketing Science
- Myths Series
- New Tools for Business Series
- PR in Practice Series
- Strategic Success Series
- Ultimate Series
- View All Authors
About the Author
F Joseph Le Pla
F Joseph LePla has worked with a broad range of companies for 20 years to help develop and manage their brands. Prior to co-founding Parker LePla, he was a corporate Vice President of Public Relations, President of a full service marketing agency, and Vice President of Corporate Relations for a national financial services company.
Books by Author
Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it…
Published: February 2003, Hardback,
EAN: 9780749437978