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Innovation and Best Practice
for Business Success

Established 1967



About the Author

F Joseph Le Pla

F Joseph LePla has worked with a broad range of companies for 20 years to help develop and manage their brands. Prior to co-founding Parker LePla, he was a corporate vice president of public relations, President of a full service marketing agency, and Vice President of corporate relations for a national financial services company.

Books by Author

Brand Driven

Brand Driven

F Joseph Le Pla, Susan V Davis, Lynn M Parker

£27.50

Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it…

Published: February 2003, Hardback,
EAN: 9780749437978

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