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About the Author
Grant Leboff is one of the UK's leading sales and marketing experts. Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as a non-executive director and also runs a strategic consultancy, Sticky Marketing Club, a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector.
A regular speaker at conferences around the world, Grant Leboff is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of Sticky Marketing and Stickier Marketing, both published by Kogan Page.
Books by Author
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Published: May 2019, Paperback,
Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.
Published: September 2016, Paperback,
Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing…
Published: February 2014, Paperback,