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About the Author

Gregg L. Witt

Gregg L. Witt is a renowned youth marketing strategist, proven brand builder, and a generational expert. His unique ability to help brands tune into youth culture, stay ahead of trends, and build credibility is what drives value for his clients. Since 2000, Gregg L. Witt has helped global corporations including Autodesk Education, The College Board, Glaceau Vitamin Water, Procter & Gamble, Qualcomm and Walt Disney World, develop innovative strategies that successfully connect with tweens, teens and young adults. He was recently named a "Top 5 youth marketer to follow" by Inc. Magazine, awarded "Best Speaker" at the 2017 Marketing to Gen Z Conference, and is a frequent consumer trends analyst for national and international publications.

Books by Author

The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird

From £16.66

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

Published: September 2018, Paperback,
EAN: 9780749482480

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