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About the Author

Hanna Sivonen

Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.

Books by Author

The Retail Value Chain

The Retail Value Chain

Sami Finne, Hanna Sivonen


Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.

Published: December 2008, Hardback,
EAN: 9780749454562

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