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About the Author

Heidi Taylor

Heidi Taylor is a consultant, speaker, and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns.

In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has also won two awards in the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards including the coveted overall Marketer of the Year. She contributes to industry journals including Marketing Week, B2B Marketing magazine and the PSMG magazine. She regularly speaks at marketing conferences in the UK and internationally.


Books by Author

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…

Published: December 2017, Paperback,
EAN: 9780749481063

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