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About the Author

Heidi Taylor

Heidi Taylor is a consultant, speaker and prolific blogger with a significant global following. Her expertise is in strategy, and in creating powerful multi-channel, multi-format marketing campaigns. In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has also won two awards in the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards including the coveted overall Marketer of the Year. She contributes to industry journals including Marketing Week, B2B Marketing magazine and the PSMG magazine. She regularly speaks at marketing conferences in the UK and internationally.

Books by Author

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, shifting focus away from continually changing channels and technologies, and towards customers to increase meaningful…

Published: December 2017, Paperback,
EAN: 9780749481063

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