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About the Author

Helen Edwards

Helen Edwards is a London Business School MBA and PhD with 16 years' experience working with brands, including Johnson & Johnson, Unilever and BT. She lectures on brand management at London Business School.

Books by Author

Creating Passion Brands

Creating Passion Brands

Helen Edwards, Derek Day


Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers.

Published: January 2007, Paperback,
EAN: 9780749447625

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