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About the Author

Helen Edwards

Helen Edwards is a London Business School MBA and PhD with 16 years' experience working with brands, including Johnson & Johnson, Unilever and BT. She lectures on brand management at London Business School.

Books by Author

Creating Passion Brands

Creating Passion Brands

Helen Edwards, Derek Day

From £20.82

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

Published: September 2005, Paperback,
EAN: 9780749447625

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