Helen Edwards

Helen Edwards is a branding consultant, based in London, UK, and an award-winning columnist at Marketing Week, focusing on brand positioning and brand strategy. She is the director of Passionbrand, a Teaching Fellow in Marketing at London Business School and is the author of Creating Passion Brands.

She founded Passionbrand in 2005 - a boutique brand consultancy based in London, combining strategic and creative skills. Clients include Johnson & Johnson, 3M, Avon, Tesco, MetLife, Nationwide, EDF Energy, BBC Worldwide, Smith & Nephew, The World Economic Forum.