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About the Author
Iain Ellwood is a brand and communications strategist who has worked for blue-chip companies in Japan, Hong Kong, the US and the Netherlands.
He is Strategic Director at Cobalt, a brand innovation consultancy, and has advised VodafoneAirtouch, SwissAir Group, Tesco, Philips, Pepe, BT, Time-in.co.uk and J P Morgan. A regular conference speaker on branding, innovation and communications, Iain also often appears in the press. For more information about Cobalt and its services, please contact firstname.lastname@example.org.
Books by Author
This updated edition of the Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. These are described…
Published: August 2002, Paperback,