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Innovation and Best Practice
for Business Success

Established 1967

About the Author

James Hammond

James Hammond has over 27 years of experience working in brand management and strategy, consulting for many blue chip organisations, including Virgin, Honda, BT and EMI. He has created and chaired key European conferences on Customer Care and Managing Change. He is an experienced speaker, conducting workshops and training programmes across the UK.

Books by Author

Branding Your Business

Branding Your Business

James Hammond


Branding Your Business explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand

Published: March 2011, Paperback,
EAN: 9780749462963

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