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About the Author

Jean-Noël Kapferer

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris , he holds a PhD from Northwestern University (USA) and is an active consultant to many European , Asian and American corporations. He is the author of 12 books, including the international best seller New Strategic Brand Management , and Reinventing the Brand, and most recently The Luxury Strategy , all three published by Kogan Page.

Books by Author

Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

£29.99

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Published: March 2015, Paperback,
EAN: 9780749474362

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

£34.99

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.

Published: September 2012, Hardback,
EAN: 9780749464912

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

£39.99

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

Published: January 2012, Paperback,
EAN: 9780749465155

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