- Business, Finance, Risk & Information Management
- Marketing & Public Relations
- Human Resources, L&D, Coaching & CIPD
- Logistics, Operations & SCM
- Employability, Careers & Entrepreneurship
- Online Learning
- View All Books
- View All Series
- Browse Authors
About the Author
Books by Author
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Published: March 2015, Paperback,
This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
Published: September 2012, Hardback,