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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Jean-Noël Kapferer

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris , he holds a PhD from Northwestern University (USA) and is an active consultant to many European , Asian and American corporations. He is the author of 12 books, including the international best seller New Strategic Brand Management , and Reinventing the Brand, and most recently The Luxury Strategy , all three published by Kogan Page.

Books by Author

Kapferer on Luxury

Kapferer on Luxury

Jean-Noël Kapferer

£29.99

Explores how the luxury sector balances branding between the definition as rare, noble, exclusive and elevating, and the needs of business growth driven by the global rise in middle class consumers.

Published: March 2015, Paperback,
EAN: 9780749474362

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The Luxury Strategy

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

£34.99

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.

Published: September 2012, Hardback,
EAN: 9780749464912

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The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noël Kapferer

£39.99

Kapferer's essential, definitive reference source on brand management and strategic brand thinking for all marketing professionals and students.

Published: January 2012, Paperback,
EAN: 9780749465155

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