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About the Author

Jillian Ney

Dr Jillian Ney is the UK's first Dr of Social Media and a Digital Behavioural Scientist. She works as a consultant to marketers helping them to analyse and use social data to understand how their customers make decisions. Her clients include Manchester City Football Club, General Mills and Vanquis Bank. Her work has been presented to NATO, the Market Research Society and the Internet Advertising Bureau.

Dr Jillian Ney was voted one of the 10 most influential women in digital marketing under the age of 30 by The Drum in 2012, she was shortlisted as the Most Inspiring Young Business Leader in 2014 by the People Make Glasgow Inspiring Cities Awards.

Books by Author

Advanced Marketing Management

Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.

Published: November 2018, Paperback,
EAN: 9780749480370

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