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Innovation and Best Practice
for Business Success

Established 1967



About the Author

John Westwood

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group.

Books by Author

How to Write a Marketing Plan

Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

Published: September 2016, Paperback,
EAN: 9780749475710

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How to Get Started in Export

How to Get Started in Export

John Westwood

£14.99

How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.

Published: June 2012, Paperback,
EAN: 9780749463717

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Building Your Business Through Export

Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.

Published: May 2012, Paperback,
EAN: 9780749463755

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Marketing Your Business

Marketing Your Business

John Westwood

£19.99

Marketing Your Business covers all the main modern marketing methods that companies use to develop and grow their business.

Published: March 2011, Paperback,
EAN: 9780749462710

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