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Books by Author
Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.
Published: September 2016, Paperback,
How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.
Published: June 2012, Paperback,
Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.
Published: May 2012, Paperback,