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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Jon James

Jon James is a Senior Lecturer in Marketing at Leeds Beckett (formerly Leeds Metropolitan) University. Jon has provided strategic business & marketing consultancy to organisations in both the public and private sectors. His research interests include global & international marketing, marketing management and SME development.

Books by Author

Customer-Centric Marketing

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

Published: February 2015, Paperback,
EAN: 9780749472092

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