Jonathan MacDonald is a strategy consultant, keynote speaker and award-winning bestselling author. He has been creating and advising businesses for almost three decades including work with Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA. His various accomplishments include devising and rolling out the Ministry of Sound's digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association. He is a highly rated speaker, a contributor to Forbes and a Sunday Times best-selling author. His last book won the Embracing Change category at the 2019 Business Book Awards.