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About the Author

Kartikeya Kompella

Kartikeya Kompella is the Founder of Purposeful Brands and was part of India's first brand consultancy. He has written for many websites on branding and ran a column on Interbrand's web portal brandchannel.com for 5 years. He is a past nominee for the John and Mary Goodyear Award for Excellence in International Market Research and has spoken at various international conferences on cause related branding and other marketing topics. In addition to being the editor of The Brand Challenge (Kogan Page), he is the editor of The Definitive Book of Branding and author of Building Brands, Building Meaning and Applying the Branding Iron.