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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Keith Lincoln

Keith Lincoln has been working in communications for nearly 30 years. He is well known as the author of numerous ground breaking global trend studies. Keith is a former strategy manager for General Foods Europe, board director of WCRS advertising in the United Kingdom, Senior Vice President of BBDO New York, and Executive Vice President of Young and Rubicam Europe. He has won a gold US EFFIE for his work on Gillette. Keith has run his own dedicated international brand consultancy, FACES International, for the last eight years, and is a visiting lecturer at INSEAD.

Books by Author

How to Succeed at Retail

How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers.…

Published: May 2009, Paperback,
EAN: 9780749455941

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Private Label

Private Label

Keith Lincoln, Lars Thomassen


Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and…

Published: May 2009, Paperback,
EAN: 9780749455934

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