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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Ken Roman

Kenneth Roman, former Chairman and Chief Executive of Ogilvy & Mather Worldwide, one of the top international advertising and communication firms, is also the co-author of Writing that Works.

Books by Author

How to Advertise

Recognised throughout the world as the classic text on advertising - in print for 27 years

Published: September 2005, Paperback,
EAN: 9780749444624

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