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About the Author

Laurie Young

Laurie Young was a businessman and writer. He held senior positions at BT, Unisys and PricewaterhouseCoopers, and also founded, built and successfully sold a company. His writing combines practical experience with sound business thinking. He had experience developing thought leadership on privatisation, TQM, business process re-engineering, services marketing, value reporting and more. Laurie's previous books include: Marketing the Professional Services Firm, Business Development for Lawyers and From Products to Services.