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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Laurie Young

Laurie Young is a business man who likes to write. Having held senior positions at BT, Unisys and PricewaterhouseCoopers, he also founded, built and successfully sold a company. His writing combines practical experience with sound business thinking. He has experience of developing Thought Leadership on:, Privatisation, TQM, Business process re-engineering, Services marketing, Value reporting and more. Laurie's previous books include: Marketing the professional services firm, Business development for lawyers and From products to services.

Books by Author

Thought Leadership

Thought Leadership

Laurie Young


Explores the use of Thought Leadership as a powerful business tool using unique case studies from internationally renowned organisations such as Philips, Mckinsey, IBM, Deloitte, Fairtrade and Unilever.

Published: October 2013, Paperback,
EAN: 9780749465117

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