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About the Author

Lazar Dzamic

Lazar Dzamic is the ex-Google ZOO Head of Brand Planning for North and Central Europe (NACE), creative strategist, writer and academic. He is an award-winning Planning Director in several integrated agencies, and lectures at the Faculty for Media & Communications at the Singidunum University in Belgrade.

Books by Author

The Definitive Guide to Strategic Content Marketing

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.

Published: July 2018, Paperback,
EAN: 9780749482220

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