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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Luc Bardin

Throughout his 35-year career, Luc has been a passionate proponent of strategic thinking and flawless execution across the many relationships and businesses he has led. A Group Vice President for more than 10 years, Luc has been Group Chief Sales & Marketing Officer of BP plc from 2007 until now. He founded and has led BP's 'Strategic Accounts' division since 2002, building and growing strategic partnerships with passenger and commercial vehicle OEMs, mining, retail, logistics, technology and other leading global institutions. This has included BP's first tier partnership with the London 2012 Olympic Games and Paralympic Games. Building deep value-generating partnerships has been at the heart of Luc's career. He is committed to helping organizations and people break through the limitations of vertical silos and, by operating more horizontally and entering alliances, to build different, transformational, strategic value opportunities.

Books by Author

Strategic Partnering

Strategic partnering today is a hit and miss process that fails far more times than it succeeds. This book provides a model that takes out chance and returns a near 100% success rate for any business.

Published: November 2013, Hardback,
EAN: 9780749468804

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