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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Mark Tungate

Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including Fashion Brands: Branding Style from Armani to Zara and Adland: A Global History of Advertising. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He has a monthly column in the French marketing journal Stratégies and is a regular contributor to the ad industry intelligence site AdForum.

Alongside his writing, Mark is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content.

Mark has lectured on advertising and branding at universities and conferences around the world.

Books by Author

Adland

Adland

Mark Tungate

£24.99

Explore the advertising landscape from a global perspective.

Published: July 2013, Paperback,
EAN: 9780749464318

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Fashion Brands

Fashion Brands

Mark Tungate

£19.99

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire.

Published: October 2012, Paperback,
EAN: 9780749464462

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Branded Beauty

Branded Beauty

Mark Tungate

£19.99

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.

Published: October 2011, Hardback,
EAN: 9780749461812

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Luxury World

Luxury World

Mark Tungate

£24.99

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…

Published: October 2009, Hardback,
EAN: 9780749452636

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Branded Male

Branded Male

Mark Tungate

£19.95

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

Published: February 2008, Hardback,
EAN: 9780749450113

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