- Business, Risk & Information Management
- Marketing & Public Relations
- HR, Organizational Development & Coaching
- Logistics, Operations & Supply Chain Management
- Employability, Careers & Entrepreneurship
- Case Studies
- View All Books
- View All Series
- Browse Authors
About the Author
Mark is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service Stylus.com. His work has appeared in national newspapers such as The Times, The Independent, The Financial Times and The Telegraph. He is also the author of The Epica Book, an annual review of the best European advertising.
He has addressed conferences around the world and has been on the juries of several advertising competitions.
Books by Author
Explore the advertising landscape from a global perspective.
Published: July 2013, Paperback,
Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire.
Published: October 2012, Paperback,
Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.
Published: October 2011, Hardback,
Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…
Published: October 2009, Hardback,