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About the Author
Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business,
Fashion Brands: Branding Style from Armani to Zara and Adland: A Global History of Advertising. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.
Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.
Books by Author
Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.
Published: October 2017, Paperback,
Explore the advertising landscape from a global perspective.
Published: July 2013, Paperback,
Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.
Published: October 2012, Paperback,
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Published: October 2011, Hardback,
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
Published: October 2009, Hardback,