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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Mark Tungate

Mark Tungate is the author of the bestselling book Fashion Brands, as well as Adland - A Global History of Advertising, Branded Male, and Luxury World. His latest book is Branded Beauty - How Marketing Changed the Way We Look.

Mark is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service Stylus.com. His work has appeared in national newspapers such as The Times, The Independent, The Financial Times and The Telegraph. He is also the author of The Epica Book, an annual review of the best European advertising.

He has addressed conferences around the world and has been on the juries of several advertising competitions.

Books by Author

Adland

Adland

Mark Tungate

£24.99

Explore the advertising landscape from a global perspective.

Published: July 2013, Paperback,
EAN: 9780749464318

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Fashion Brands

Fashion Brands

Mark Tungate

£19.99

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire.

Published: October 2012, Paperback,
EAN: 9780749464462

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Branded Beauty

Branded Beauty

Mark Tungate

£19.99

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.

Published: October 2011, Hardback,
EAN: 9780749461812

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Luxury World

Luxury World

Mark Tungate

£24.99

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…

Published: October 2009, Hardback,
EAN: 9780749452636

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Branded Male

Branded Male

Mark Tungate

£19.95

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

Published: February 2008, Hardback,
EAN: 9780749450113

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