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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Martin Nisenholtz

Martin Nisenholtz, CEO of New York Times Digital, is a director of the Interactive Advertising Bureau and chairman of the Online Publishers Association. Prior to his current assignment, he was President of The New York Times Electronic Media Company and director of content strategy for Ameritech Corporation. He is a director of the Interactive Advertising Bureau and chairman of the Online Publishers Association.

Books by Author

How to Advertise

How to Advertise

Ken Roman, Jane Maas, Martin Nisenholtz

£19.95

Recognised throughout the world as the classic text on advertising - in print for 27 years

Published: September 2005, Paperback,
EAN: 9780749444624

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