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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Mattias Behrer

Mattias Behrer is CEO, Dentsu Aegis, Sweden. He previously worked for ten years with Viacom where he combined general management for Viacom's portfolio of youth and entertainment brands in northern and central Europe with heading up MTV's international consumer marketing and branding operations. Prior to this Mattias had different management positions at the international Marketing Department of H&M. He also worked as Global Brand Manager for DeLaval (Tetra Laval Group).

Books by Author

How Cool Brands Stay Hot

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

Published: April 2016, Paperback,
EAN: 9780749477172

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